Post by account_disabled on Aug 29, 2023 22:58:31 GMT -5
Are you one of the 65% of French websites using Google Analytics to analyze and measure your audience? You could be going against the principles of the GDPR (General Data Protection Regulation)… In this article, we will explain the problems that Google's analysis tool can cause and how to configure it to ensure its compliance! The formal notice from the CNIL February 2022, the CNIL (Commission Nationale d'Informatique et des Libertés) announces the formal notice of a site manager using Google Analytics for violation of the RGPD.
According to the commission, the transfer of Internet users' data to the United States is not sufficiently regulated at present. US intelligence services can always access the personal UK Mobile Database data of visitors to a website running with Google Analytics. You therefore have the choice between abandoning this tool or configuring it to comply with the rules of the GDPR . As a reminder, the General Data Protection Regulation requires: Obtain the consent of your visitors before collecting their data Keep them for a given period Guarantee the security and confidentiality of the data collected +250,000 freelancers available on Receive free quotes Fast, free and without obligation Google Analytics and GDPR: several issues arise Google Analytics' main problem with the GDPR stems from the fact that it stores user data, including EU resident information, on US-based servers.
In addition, Google LLC is an American company, therefore subject to the laws of the United States. Which is difficult to combine with the typically European GDPR. But that's not all ! Google Analytics poses 2 other compliance concerns: 1. Opaque use of data Google Analytics data is used by the parent company to improve its services. Information collected on the platform is shared with other products, including Google AdSense, Google Ads and YouTube. They provide Google with a lot of information about Internet users, such as their gender and location. Thanks to the Google Analytics code present on your website, advertisers identify the preferences of your visitors based on the content they consume.
According to the commission, the transfer of Internet users' data to the United States is not sufficiently regulated at present. US intelligence services can always access the personal UK Mobile Database data of visitors to a website running with Google Analytics. You therefore have the choice between abandoning this tool or configuring it to comply with the rules of the GDPR . As a reminder, the General Data Protection Regulation requires: Obtain the consent of your visitors before collecting their data Keep them for a given period Guarantee the security and confidentiality of the data collected +250,000 freelancers available on Receive free quotes Fast, free and without obligation Google Analytics and GDPR: several issues arise Google Analytics' main problem with the GDPR stems from the fact that it stores user data, including EU resident information, on US-based servers.
In addition, Google LLC is an American company, therefore subject to the laws of the United States. Which is difficult to combine with the typically European GDPR. But that's not all ! Google Analytics poses 2 other compliance concerns: 1. Opaque use of data Google Analytics data is used by the parent company to improve its services. Information collected on the platform is shared with other products, including Google AdSense, Google Ads and YouTube. They provide Google with a lot of information about Internet users, such as their gender and location. Thanks to the Google Analytics code present on your website, advertisers identify the preferences of your visitors based on the content they consume.