Post by rabia373 on Mar 11, 2024 3:34:16 GMT -5
Have you ever heard of defining personas ? This concept is very important for anyone who has (or wants to open) a business and wants to invest in digital marketing . More than that: it is one of the main steps in social media management , a topic we recently covered here on the Abrasivo blog . But why is this subject so relevant? Defined as semi-fictional representations of your customers or your organization's public/audience, personas are characters developed based on real information about the average person who actually consumes your products or services. Therefore, to begin with, before creating personas, you need to have knowledge about the behavior and characteristics of your most loyal audience . What is the age range, preferences, gender, city, etc.? What factor motivates you to acquire what your business has to offer? It is to answer these types of questions that the definition of personas finds meaning. Card illustrating how to choose a persona There are plenty of reasons to define personas/Image: Converse Agency Main benefits of defining personas There are plenty of reasons to define.
These include a better understanding of customer needs, wants and fears; greater clarity regarding the development of marketing strategies; and more solid consistency around communication. Other important factors are: – Assists in the creation of advertisements that speak directly to the public; – Provides more information about various market segments; – Helps create Content Marketing strategies with a clearer understanding of where customers invest their time; – Contributes to the development of improved lead nurturing programs in order to reach diffe Whatsapp Number List rent types of profiles. Defining personas: factors to consider But what factors do you need to consider when defining personas? In this aspect, it is important to take into account history (basic data such as occupation and gender); demographic data (social class, place of residence, age); objective (varies according to each client); challenges (possible obstacles to achieving the objective); identifiers (what your company can offer, what it needs) and how we can help (practical actions that offer solutions to the customer). How many personas to create? A very common question concerns the number of personas that should be created. Right here at Abrasivo Digital , our professionals often ask themselves how many are needed.
The truth is that when it comes to defining personas , there is no exact number. It varies greatly depending on the audience profile of each client. However, we can always suggest a minimum of two personas , since your audiences have relevant and decisive differences between them, so your personas must express this. We can also say that creating more than four personas tends to be a complication, since it is difficult to direct and deepen digital marketing work, requiring it to be directed on many fronts. Therefore, the ideal is for each customer to have two to four personas . Mural with ethnic diversity of people and personas At Abrasivo Digital we have expertise in defining personas/Image: Medium Persona definition example Here at Abrasivo Digital we have expertise in defining personas. Soon after we close contracts with clients, this is one of the first services that our professionals perform, but not before a meeting with the client himself , who is interviewed and shares with us the main characteristics of his audience . Look at these two examples, which are based on a clothing company: Persona : Alessandra Capanema – History: Alessandra is a businesswoman, married, has children; – Demographic data: aged -, higher education, lives in Salvador, class.
These include a better understanding of customer needs, wants and fears; greater clarity regarding the development of marketing strategies; and more solid consistency around communication. Other important factors are: – Assists in the creation of advertisements that speak directly to the public; – Provides more information about various market segments; – Helps create Content Marketing strategies with a clearer understanding of where customers invest their time; – Contributes to the development of improved lead nurturing programs in order to reach diffe Whatsapp Number List rent types of profiles. Defining personas: factors to consider But what factors do you need to consider when defining personas? In this aspect, it is important to take into account history (basic data such as occupation and gender); demographic data (social class, place of residence, age); objective (varies according to each client); challenges (possible obstacles to achieving the objective); identifiers (what your company can offer, what it needs) and how we can help (practical actions that offer solutions to the customer). How many personas to create? A very common question concerns the number of personas that should be created. Right here at Abrasivo Digital , our professionals often ask themselves how many are needed.
The truth is that when it comes to defining personas , there is no exact number. It varies greatly depending on the audience profile of each client. However, we can always suggest a minimum of two personas , since your audiences have relevant and decisive differences between them, so your personas must express this. We can also say that creating more than four personas tends to be a complication, since it is difficult to direct and deepen digital marketing work, requiring it to be directed on many fronts. Therefore, the ideal is for each customer to have two to four personas . Mural with ethnic diversity of people and personas At Abrasivo Digital we have expertise in defining personas/Image: Medium Persona definition example Here at Abrasivo Digital we have expertise in defining personas. Soon after we close contracts with clients, this is one of the first services that our professionals perform, but not before a meeting with the client himself , who is interviewed and shares with us the main characteristics of his audience . Look at these two examples, which are based on a clothing company: Persona : Alessandra Capanema – History: Alessandra is a businesswoman, married, has children; – Demographic data: aged -, higher education, lives in Salvador, class.